Positioning and messaging
Category story, value architecture, buyer relevance, differentiation, and message governance.
Executive Experience / Product Marketing and GTM Leadership
Senior product marketing leader who turns complex AI, data, and SaaS products into clear market narratives and executable revenue motions.
Jason connects customer insight, positioning, product strategy, launches, enablement, and ecosystem GTM so teams can make better decisions and execute them consistently.
Jason Recacho / Product Marketing Leader / Los Angeles
Executive summary
A senior operator at the intersection of product value, market clarity, and revenue execution.
Across 15+ years in product marketing, SaaS, technology, and major consumer brands, Jason has led positioning, beta-to-GA readiness, enterprise product launches, sales enablement, customer insight, partner programs, and ecosystem GTM.
His work is strongest where the product is complex, the market story is still forming, and Product, Sales, Marketing, Customer Success, and Partnerships need one executable point of view.
- Leadership scope
- Director of Product Marketing
- Principal Product Marketing Manager
- Lead Product Marketing Manager
- Head of Product Marketing
01
Core competencies.
Strategy translated into the operating materials, decisions, and cross-functional systems teams use.
Product launches
Beta-to-GA readiness, launch sequencing, customer proof, pricing input, and adoption strategy.
Sales enablement
Enterprise narratives, technical readiness, sales plays, objection handling, and field activation.
Customer insight
Buyer problems, ICP decisions, signal synthesis, beta design, and customer-backed storytelling.
Partner and ecosystem GTM
Co-sell, joint positioning, channels, platform leverage, partner enablement, and demand creation.
Cross-functional leadership
Alignment across Product, Engineering, Sales, Customer Success, Partnerships, and executives.
02
Named company experience.
Selected accomplishments are attributed here; dates and formal titles remain on LinkedIn and the requested résumé.
Iterable
Customer engagement · Data platform
- Led product marketing work across complex data-platform capabilities, connecting technical product value to activation, expansion, and enterprise adoption.
- Repositioned an unknown-user activation product from feature to revenue unlock, aligned Product, Engineering, Sales, and Customer Success, and supported a motion tied to roughly 20% expansion revenue and the company’s largest enterprise win.
- Carried a real-time data-sync product toward GA through a leadership transition, shaping pricing analysis, naming, beta recruitment, launch sequencing, and trust-led messaging.
Amplitude
Product analytics · Partner GTM
- Built an AWS co-sell program from the ground up, aligning partner managers, account executives, joint planning, co-marketing, and enablement into a multi-million-dollar revenue channel.
Affinity
Relationship intelligence · Enterprise products
- Built positioning, product narrative, and the Salesforce ecosystem sales motion for the company’s first enterprise product, producing multi-million-dollar pipeline within 90 days.
LivePerson
Conversational AI · Channel growth
- Built full-funnel solutions marketing, co-marketing, and enablement across global SI and ISV partners; impacted $5.3M in channel pipeline, drove 33% year-over-year partner growth, and supported an eight-figure enterprise deal.
03
Selected portfolio themes.
The recurring work behind clear market narratives and executable revenue motions.
Enterprise narrative
Translate technical capability into business value that holds up with buyers, sellers, and executive stakeholders.
Beta-to-GA systems
Connect product readiness, customer evidence, pricing, enablement, and launch sequencing.
Revenue enablement
Build messaging and field systems that survive technical conversations and real deal pressure.
Partner leverage
Turn named partnerships into co-sell, channel, and platform motions with measurable commercial output.
Customer-backed positioning
Use buyer and product signals to decide where the company can win and why the market should care.
Cross-functional clarity
Create a shared point of view across Product, Sales, Marketing, Customer Success, and leadership.
Advisory work adds current executive evidence.
Through Recacho Advisory, Jason works directly with founders and executive teams on Revenue Architecture: market selection, positioning, sales motion, enablement, and ecosystem leverage. The practice reinforces the same leadership strengths required inside an operating company—senior judgment, direct communication, cross-functional alignment, and accountable execution.
Leadership conversations
Discuss the product marketing challenge your team needs to solve.
For Director, Principal, Lead, or Head of Product Marketing opportunities, share the company, role, business context, and timing.
Contact and résumé requests are routed through the secure inquiry form.